With 875 million users, it has an impressive conversion rate, triple that of any other social media platform. It doubles the buying power, making LinkedIn the ideal business-to-business sales platform. Impressive right? Sales teams in every industry use LinkedIn to generate sales leads, with LinkedIn prospecting as one of their main targeting tools. So, we have established that LinkedIn is the place to be to find new sales, find new talent, and find new inspiration. But how do you make it easier for yourself and improve your B2B sales and therefore boosting your business? By using LinkedIn Automation Tools. First things first, we need to find out what LinkedIn Automation is.
What is LinkedIn Automation?
LinkedIn Automation is the technology that automation tools use to make your life easier and complete the mundane tasks that your sales manager would have previously asked you to complete before the introduction of these clever little helpers. The tasks that are sped up and automated are follow-up messages, connection requests, profile viewing, and composing of InMail. Put your account into autopilot and let automation be your new lead generation tool. When you are using automation for outreach purposes, it effectively recognizes your lead sources and uses them to your advantage. For example, they can use a LinkedIn search URL to help generate leads. Suppose you are utilizing the best LinkedIn automation tools. In that case, you can even send images and personal messages according to any leads you find using information that is already available on LinkedIn. You can also send bulk messages to all of your leads at once but be careful when it comes to confidentiality when doing this though. Another great feature you can also benefit from when using automation tools is that they use messaging sequences to send follow-up requests to the users you connect with. So we have talked about some great features you can get from automation tools, but now we should talk about why you should be investing in LinkedIn Automation Tools and what the best ones are.
Why should I use LinkedIn Automation Tools?
There are so many reasons why to use them but simply put, it saves you your important time! Streamline your day and let the automation tools speed up the most time-consuming LinkedIn tasks. This frees up your time so that you can invest in more important and result-yielding jobs to help grow your business and work with others. The automation tools are also great for analyzing performance and suggesting what you should work on to improve your work. All sounding good so far? It sounds even better when you read our top reasons to use LinkedIn Automation Tools.
Our top six reasons to use LinkedIn Automation Tools
We now know why you should be investing in LinkedIn Automation Tools, but it is now time to find out which one is the best for you and your business. Keep reading to discover our top 5 LinkedIn Automation Tool providers who will make your business selling life much less stress-free.
Top 5 LinkedIn Automation Tools
1. Closely
If you are looking for an automation tool that allows you to grow your network on autopilot, bring a new perspective to your LinkedIn network, work quickly, personalize your campaigns with their data export tool, find new B2B sales opportunities through conversations, and send personalised messages on a large scale, then Closely is the automation tool for you.Find new leads easily in one click with Closely and bring your B2B sales A-game, send a personalized message to all of your leads and grow your business and boost your B2B sales. Manage your network with their network intelligence features and enrich, grow and expand your business to find new leads, connect with more members and finalize more sales. Another amazing feature of Closely is that you can build multi-channel sequences and manage your sales. You can send personalized messages on email and LinkedIn on a huge scale, minimizing the effort you must put in to connect with a large portion of your connections. If you want a LinkedIn Automation Tool that truly helps you get the most out of using LinkedIn and help boost your B2B sales, then Closely is for you.
2. PhantomBuster
A good option to invest in, but it is not a fully integrated automation tool. It has some great features that include helping you find leads from LinkedIn, email, and other sources. It also offers mail enrichment which allows you to find email addresses from multiple sources and send bulk emails to all of them. Be careful, though, as this could result in a lot of bounce-backs from fake emails. PhantomBuster is a great add-on to outreach tools and lets you save the scraped date in CSV file and JSON formats, meaning that you can upload to each of your multiple campaigns and use it to your advantage when looking to boost your B2B sales.
3. Dux-Soup
This is a great automation tool for novices and beginners. It is the perfect tool for one-person teams and for small businesses and even has a free account feature. Dux-Soup is a simple tool to use and automates basic information from LinkedIn sales navigator, CSV, and recruiter-type outreaches. It is great for creating recruiter-based campaigns that fit to your business and what you want to do. The downside to having such a simple tool is that it lacks more advanced features like email automation and smart sequences.
4. Zopto
Zopto is your social-selling solution based on the cloud. With Zopto you can use it alongside and are compatible with Twitter, LinkedIn Premium, and recruiter accounts. You can benefit from email enrichment with Zopto by finding business emails and verifying them. You can also schedule posts and gather data, such as lists of LinkedIn members. With Zopto though, you don’t get email automation, and it only offers a slow drip campaign feature and won’t give you the detailed and longer campaign options you would with the likes of Closely.
5. Octopus CRM
Octopus CRM is a browser extension-based tool that is meant for LinkedIn only. That doesn’t mean it doesn’t have some good features, though. With Octopus CRM, you can send bulk personalized messages to first-degree contacts and benefit from a highly detailed analytics page. The benefits of the analytics page are that you can see how many connection requests have been sent or the current Social Selling Index. Because this is a browser extension, it is not the fastest tool to use, which may cause you a bit of annoyance. It also doesn’t benefit from smart sequences or an InMail setup. So here are the top 5 LinkedIn automation tools. You have read about the benefits of having them, what they can do for your business and recruiting and how they can help you boost your B2B sales over LinkedIn, email, and other platforms. It is now your choice on what one you should use. Think closely about what you need from your automation tool and what it can bring to your business. Comment * Name * Email * Website
